Dynamic content tags allow you to personalize your message content and subject lines. 

Use these tags to include dynamic content -- content that changes based on information stored within the arpReach database. Explanations given where the meaning is not obvious.

  • Mandatory parameters are inside < ... > 
  • Optional parameters are inside [ ... ] (Note: You should remove the ‘[‘ & ‘]’ (square brackets) when using optional parameters.)


Date Tags
Inserts today’s date in one of the 8 formats defined in Setup / System Settings / System / Date Formats.

{DATE_1}
{DATE_2}
{DATE_3}
{DATE_4}
{DATE_5}
{DATE_6}
{DATE_7}
{DATE_8}

Variable Tags
Inserts the contents of a variable using the variable’s tag. An optional default value will be inserted if the variable does not exist or is blank.

{VARIABLE_<tag> [default value]} 

Example #1 - {VARIABLE_my_price}

Example #2 - {VARIABLE_my_price unlisted}


Note in the examples above that the ‘[‘ & ‘]’ surrounding the default value are not used.

Ad Tags
Inserts the plain text or HTML version of an ad using the ad’s tag. An optional default value will be inserted if the ad does not exist or is blank.

{AD_<tag> [default value]} 
{AD_TEXT_<tag> [default value]} 
{AD_HTML_<tag> [default value]}

Example #1 - {AD_my_ad}

Example #2 - {AD_my_ad not currently available}


Note: {AD_<tag>} and {AD_TEXT_<tag>} are equivalent.

Persona Tags
Inserts information from the persona that has been assigned to the message. An optional default value will be inserted if the information is blank. 

{PERSONA_TITLE [default value]}
{PERSONA_FIRST_NAME [default value]}
{PERSONA_LAST_NAME [default value]} 
{PERSONA_FULL_NAME [default value]}
{PERSONA_POSITION [default value]} 
{PERSONA_DEPARTMENT [default value]} 
{PERSONA_COMPANY [default value]} 
{PERSONA_ADDRESS_1 [default value]} 
{PERSONA_ADDRESS_2 [default value]} 
{PERSONA_ADDRESS_3 [default value]}
{PERSONA_ADDRESS_4 [default value]} 
{PERSONA_ADDRESS_5 [default value]}
{PERSONA_PHONE_NUMBER_1 [default value]}
{PERSONA_PHONE_NUMBER_2 [default value]}
{PERSONA_FAX_NUMBER_1 [default value]}
{PERSONA_FAX_NUMBER_2 [default value]} 
{PERSONA_EMAIL_ADDRESS_1 [default value]} 
{PERSONA_EMAIL_ADDRESS_2 [default value]}
{PERSONA_EMAIL_ADDRESS_3 [default value]}
{PERSONA_EMAIL_ADDRESS_4 [default value]}
{PERSONA_EMAIL_ADDRESS_5 [default value]}
{PERSONA_WEBSITE_1 [default value]}
{PERSONA_WEBSITE_2 [default value]}
{PERSONA_WEBSITE_3 [default value]}
{PERSONA_WEBSITE_4 [default value]}
{PERSONA_WEBSITE_5 [default value]}
{PERSONA_SIGNATURE_1 [default value]}
{PERSONA_SIGNATURE_2 [default value]}
{PERSONA_SIGNATURE_3 [default value]}
{PERSONA_SIGNATURE_4 [default value]}
{PERSONA_SIGNATURE_5 [default value]}
{PERSONA_RESOURCE_BOX_1 [default value]}
{PERSONA_RESOURCE_BOX_2 [default value]}
{PERSONA_RESOURCE_BOX_3 [default value]}
{PERSONA_RESOURCE_BOX_4 [default value]}
{PERSONA_RESOURCE_BOX_5 [default value]}
{PERSONA_OTHER_1 [default value]}
{PERSONA_OTHER_2 [default value]}
{PERSONA_OTHER_3 [default value]}
{PERSONA_OTHER_4 [default value]}
{PERSONA_OTHER_5 [default value]}

Broadcast Tags
Inserts information from the broadcast being sent. These tags should not be inserted into follow-up messages. An optional default value will be inserted if the information is blank. 

{SENDER_NAME} 
{SENDER_EMAIL_ADDRESS}
{REPLY_TO_EMAIL_ADDRESS [default value]}

To insert a link to the online version of the broadcast :
{BROADCAST_ONLINE}
{BROADCAST_ONLINE_TEXT} 
{BROADCAST_ONLINE_HTML}

Note: {BROADCAST_ONLINE} and {BROADCAST_ONLINE_TEXT} are equivalent. 

To insert the header or footer at a place other than the top/bottom :
{HEADER_TEXT [default value]}
{HEADER_HTML [default value]}
{FOOTER_TEXT [default value]}
{FOOTER_HTML [default value]}

System Settings Tags 
To insert content from the Setup / System Settings section. An optional default value will be inserted if the information is blank. 

{ANTI_SPAM_MESSAGE [default value]} 
{PRIVACY_STATEMENT [default value]}
{MANAGE_LINK_TEXT [default value]} 
{UNSUBSCRIBE_LINK_TEXT [default value]}
{EDIT_LINK_TEXT [default value]}
{EDIT_LINK_TEXT [default value]}
{AFFILIATE_ID [default value]} 
{AFFILIATE_LINK_TEXT [default value]}
{AFFILIATE_LINK [default value]}
{AFFILIATE_AD [default value]}
{AFFILIATE_AD_TEXT [default value]}
{AFFILIATE_AD_HTML [default value]}
{NEXT_LINK_TEXT [default value]}
{RESOURCE_BOX_TEXT [default value]} 
{SUPPORT_EMAIL_ADDRESS [default value]}
{SUPPORT_WEBSITE [default value]} 
{SYSTEM_CONFIRMATION_SUBJECT [default value]}
{SYSTEM_CONFIRMATION_TEXT [default value]}
{SYSTEM_CONFIRMATION_HTML [default value]}  

Note: {AFFILIATE_AD} and {AFFILIATE_AD_TEXT} are equivalent. 


Contact Tags
Inserts information for the recipient contact. An optional default value will be inserted if the information is blank.

{CONTACT_ID}
{EMAIL_ADDRESS}

{REFERER_ID [default value]}
{TITLE [default value]} 
{FIRST_NAME [default value]}
{MIDDLE_NAME [default value]}
{LAST_NAME [default value]} 
{FULL_NAME [default value]} 
{COMPANY [default value]}
{DEPARTMENT [default value]} 
{ADDRESS_1 [default value]}
{ADDRESS_2 [default value]} 
{ADDRESS_3 [default value]} 
{CITY [default value]}
{STATE [default value]} 
{POSTAL_CODE [default value]}
{PHONE_NUMBER_1 [default value]}
{PHONE_NUMBER_2 [default value]}
{PHONE_NUMBER_3 [default value]}
{MOBILE_PHONE_NUMBER_1 [default value]}
{MOBILE_PHONE_NUMBER_2 [default value]}
{MOBILE_PHONE_NUMBER_3 [default value]}
{FAX_NUMBER_1 [default value]}
{FAX_NUMBER_2 [default value]}
{FAX_NUMBER_3 [default value]}
{ALTERNATIVE_EMAIL_ADDRESS_1 [default value]}
{ALTERNATIVE_EMAIL_ADDRESS_2 [default value]}
{ALTERNATIVE_EMAIL_ADDRESS_3 [default value]} 

To insert links specific to the recipient contact :
{MANAGE_LINK}
{EDIT_LINK} 

To insert custom field information for the recipient contact :
{CUSTOM_<tag> [default value]} 

Example #1 - {CUSTOM_hat_size}

Example #2 - {CUSTOM_hat_size not stored for you}


Subscription Tags
Tags that can be used in follow-up messages. These tags should not be inserted into broadcast messages. 

{MESSAGE_COUNT} - the number of messages in the autoresponder 
{MESSAGE_NUMBER} - this message number in the autoresponder
{SUBSCRIPTION_LENGTH} - the number of days since subscription
{CONTACT_COUNT} - the number of unique subscribers
{SENDER_NAME} 
{SENDER_EMAIL_ADDRESS} 
{REPLY_TO_EMAIL_ADDRESS [default value]} 
{SUBSCRIBE_IP_ADDRESS [default value]} 
{SUBSCRIBE_USER_AGENT [default value]} 
{CONFIRM_IP_ADDRESS [default value]} 
{CONFIRM_USER_AGENT [default value]}
{UNSUBSCRIBE_IP_ADDRESS [default value]} 
{UNSUBSCRIBE_USER_AGENT [default value]} 
{SUBSCRIBE_DATE_1} - using date format #1 as defined in Setup / System Settings 
{SUBSCRIBE_DATE_2} - using date format #2 as defined in Setup / System Settings 
{SUBSCRIBE_DATE_3} - using date format #3 as defined in Setup / System Settings 
{SUBSCRIBE_DATE_4} - using date format #4 as defined in Setup / System Settings

{SUBSCRIBE_DATE_5} - using date format #5 as defined in Setup / System Settings 
{SUBSCRIBE_DATE_6} - using date format #6 as defined in Setup / System Settings
{SUBSCRIBE_DATE_7} - using date format #7 as defined in Setup / System Settings
{SUBSCRIBE_DATE_8} - using date format #8 as defined in Setup / System Settings 
{TRACKING_TAG_NAME [default value]}
{AUTORESPONDER_CONFIRMATION_SUBJECT [default value]} 
{AUTORESPONDER_CONFIRMATION_TEXT [default value]}
{AUTORESPONDER_CONFIRMATION_HTML [default value]}
{NEXT_LINK} - link to send the next message immediately
{CONFIRM_LINK} - link to confirm subscription
{UNSUBSCRIBE_LINK} - link to unsubscribe from this autoresponder only 
{RSS_FEED_LINK} - link to the RSS feed of the sequence
 
Link Tags
Inserts the URL of a trackable link using the trackable link’s tag. 

{LINK_<tag>} 

Example #1 - {LINK_link_to_product_1} 

Example #2 - {LINK_link_to_product_2}