I was really excited when I saw arpReach had Tags which I could use to filter messages. But my exuberance has since dwindled because I can't seem to use them. I can add tags to contacts on a list upload, but after that I have not found a way to mass edit/adjust contact tags.
Example: I want to be able to send an email to everyone who purchased from us in the last year. So I create a "Recent Purchaser" tag and apply it to everyone when I upload my initial list. But then a year passes and I want to remove that tag from everyone in the past year and add it to all my current contacts who recently purchased. How could I accomplish this?
Any insights would be most welcome.
Thanks, Brett. That's a good point and I'm rethinking how best to handle this kind of segmenting.
Thankfully, one of my coding guys was able to build me a tool that allows me to upload a CSV and tweak the tags associated with that particular list.