I'd like to know if it's possible to send broadcast messages as split runs ?
I'd like to test one subject versus the other but I don't know how to do, I didn't find the split run function.
Could you help me please ?
In arpReach, we call these variants.
Thank you Alison
I had a look at what you said, and I have another question :
I'd like to first test 2 subjects, let's say on 5% of my list.
So I would like to send the subject 1 to 5% of my list, and the subject 2 to another 5%.
And then, depending on the results (number of subscribers I get), I would send either subject 1 or subject 2 to the 90% of the list.
You see what I mean ?
It seems like with the variants, I would send the messages to everyone at the same time ?
Any idea of how I can do my test ?
When you create a broadcast, you have the option who to send it to, like a segment of contacts: contacts who have clicked on a link, contacts who are subscribed to autresponder 2, or contacts from a particular demographic, etc. From this segment of contacts, you can choose the percentage of contacts to be sent each message using the slider in the Frequency column.